Matcha guide

Matcha Is Not Simply Ground Green Tea Many people think matcha is just green tea leaves ground into powder. In fact, true matcha requires a dedicated process from cultivation to milling. High-quality matcha is usually made from shade-grown young tea leaves, then carefully steamed, dried, sorted, and finely milled to create its smooth texture, vibrant […]

Matcha is more than a cup of green tea. It represents a refined tea culture, a natural lifestyle, and a growing global demand for clean, versatile, and high-quality ingredients. Unlike regular green tea, matcha is made from finely ground tea leaves. Before harvest, the tea plants are carefully shaded to develop a richer green color,

Matcha has rapidly evolved from a traditional Japanese tea into a global lifestyle product. It is now widely used in lattes, desserts, ice cream, baked goods and health-focused beverages. However, this worldwide popularity is placing unprecedented pressure on Japan’s matcha supply chain. In some markets, the price of matcha ingredients has increased several times over.

China’s matcha industry is expanding rapidly as global demand for healthy beverages, specialty foods and innovative tea products continues to grow. In 2025, China produced more than 12,000 metric tons of matcha, accounting for nearly 70 percent of global output. Traditional tea-producing regions such as Zhejiang and Guizhou are transforming their industries by investing in

From grades and color to flavor profiles and preparation techniques. Content Understanding Matcha Matcha is a finely ground green tea powder made from specially cultivated tea leaves. Each matcha grade offers a unique balance of color, aroma, texture, and taste, making it suitable for different uses and preferences. Matcha Grades Ceremonial GradeBright green, smooth, naturally